Trader Joe’s Released Its Customer Choice Awards. Did Your Favorite Products Make the List?
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There are more options to get food—as in the kind you eat at home trader joe s dinner options takeaways than at a restaurant—than ever before. Depending on where you live in the country, you can get groceries delivered through platforms trader joe s dinner options takeaways Instacart or Amazon Fresh. You can order all the ingredients you need to cook a meal with meal kit services like Blue Apron.
Or, you can feast on ready-made meals from the likes of Thistle and Munchery. In new data analysis from Earnest, we looked at anonymized data from tens of thousands of loan applicants to answer a number of questions about this space: How does spending vary by service? Across sectors, are they any real differences between customers? And which companies, in particular, dominate each space? The data does not include restaurant transactions. It should be noted that our data, drawn from loan applicants may reflect a younger demographic than the national average.
The average age in our data set is In our analysis, we focused specifically on five food sectors: Distantly behind, though still with significant market share, is restaurant delivery with 5. On an individual level, customers spend considerably more at brick-and-mortar stores than on other services.
On average, customers go to physical grocery stores 3. That said, some regions are more apt to ordering delivery than others. But it seems coastal residents order delivery far more than average.
In New York, The rest of the list is populated mainly by states bordering the oceans Delaware, New Jersey, Massachusetts, Connecticut, Rhode Island. Are there certain services or establishments that lead the pack?
We should qualify that the brick and mortar stores here reflect the geographic locations of our loan applicants. In each of the other spaces, one company seems to commandeer the vast majority of sales. With grocery delivery, Instacart Lastly, we looked at how men and women shop. In a sign of changing times, men go to brick-and-mortar grocery stores more often than women and women use delivery and meal kit services more than men, according to the Earnest analysis.
Earnest data underscores other reports showing that increasingly grocery stores are appealing to male shoppers. While delivery companies and food tech in general are rapidly growingour data suggest that these fears may be a bit premature. Brick-and-mortar grocery stores still control a vast share of the overall food purchasing space, and customers both spend more money there and go to stores more frequently than they use delivery or meal kit services.
Prepped meals include Freshly, Thistle, and Munchery. We want to hear about your food budgeting and spending. Where do you shop? Please email us at editors earnest. Earnest is a data-driven lender financial services company based in San Francisco offering student loan refinancing, personal loans, and home loan refinancing.
Through better use of data in underwriting and servicing, Earnest provides better rates and improved servicing. We always anonymize our data and we never sell our data to third parties. You can learn more here. Our data stories reflect real-time income and expenditure trends, providing fresh and current insights into the ways in which young professionals are managing their money.
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