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Published by Blain Reinkensmeyer on February 18th, No matter how your portfolio was invested, as long as it was long and not sitting in cash, you had a very good year. Whether or not this excessive optimism will falter in as the stimulus high slowly fades away is to be seen, but for now, despite a shaky January, the market continues to maintain its long-term uptrend. The brokerage industry also felt the positive market. DARTs were up across the board, as retail investors returned in droves and billions in fresh assets poured into the market.
The positive atmosphere yielded big appreciation for the stocks of the four publicly traded brokers: Looking at the industry on the whole, investors should feel good, as we saw improvements across the board. We saw numerous brokers enhance their platforms and tools, specifically focusing on options trading. Lastly, advancements in mobile are clear to see as what were once highlight features — for example, watch list to web syncing — are now standard among the majority.
Seeing the industry evolve and make positive changes is what we clamor for. Our yearly review is designed to serve two goals: Less the brokers themselves, we are the toughest critics. Our grading criteria, which includes several hundred variables, sorts through the fluff to identify the true leaders. With more than , reads the past two years, I am proud of what we have accomplished.
This year, we had one new broker join, Merrill Edge, and one broker drop out, Cobra Trading, resulting in once again 17 total brokers participating. Instead of the review being contained all on one page, our updated research and results are spread throughout the site. Each individual broker was assessed on unique variables. Full length reviews for each broker can be found on their respective review pages: Detailed analysis for each category is also included: Each year there are online brokers that stand out for going above and beyond.
Our broker Industry Awards recognize these brokers for their hard work and dedication in the past year. Brokers were assessed in eight different categories with the following weightings: It is important to note that behind each category star rating is a numerical score, so while some brokers may have similar star ratings, total points earned for that category likely vary. With all of the category weighted scores calculated, a formula is then applied to determine the overall star rating.
Please click on any column header area to re-sort. Fellow Investors, was one bulls will remember for quite some time and bears are still trying to forget. Interactive Brokers 1 Banking Services: Merrill Edge 1 Online Banking Services: ShareBuilder 1 iPad App: TD Ameritrade 1 Smartphone App: TradeStation 1 Client Dashboard: Scottrade 1 Retirement Services: Charles Schwab 1 Trader Community: TradeKing 1 Trade Ticket: Self Directed Investing Overall How we scored: